In our increasingly digital world, recruitment teams must compete with more companies than ever to attract top talent. Gone are the days where it was enough to simply state the job responsibilities in a job ad. To compete, employers must undergo a paradigm shift and begin to see recruiting as marketing rather than simply hiring.

During this session, we will discuss how recruiting is marketing, building an employer brand on social media, creating enticing and attention-grabbing job ads, and creating memorable candidate experiences.

Our speaker and presenter for this session is Rachel Scherer, Recruiting Specialist & Training Manager at IC System. One of Rachel’s passions is finding the right people for the right seats and connecting people to positions they love! As a former Director of Operations prior to joining the IC System family, Rachel understands the importance of communication and transparency and strives to center these values in all the work that she does.

With over 15 years of experience in human resources and management, Rachel is a proven leader in managing people, recruiting top talent, building relationships, and helping employees feel connected to their company and achieve their full potential. She is excited to share her insights and perspectives on recruiting with you!